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Culture writer Sydney Mulford isn't a huge fan of Duolingo, but the marketing does impress her.
CULTURE

Duolingo’s “iconic” marketing strategy

About a week ago, my editor sent me a video of Duolingo doing Sabrina Carpenter’s Juno pose from her Paris show. Sure, it was funny, but how was watching Duolingo folded into the “Eiffel Tower” going to make me more inclined to complete my Duolingo math lesson for the day?  Fun fact: it was not successful.





Josie Zimmerman, a TMS staff writer, has recently taken on the hobby of junk journaling.
CULTURE

Junk journaling: the origins and its rise in popularity today

TikTok has a way of reinventing ideas as the “new” trend, bringing longtime practices to light, and junk journaling is no exception. I discovered the concept of junk journaling two months ago when I looked up ‘journal’ on TikTok. I expected ASMR videos of writing journal entries to pop up, but I found creators sharing the content of the pictures, drawings, stickers, wrapping paper and more in ‘junk journals.’  I love scrapbooking, so what struck me about this practice?















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